Community & CRM Manager (f/m/d)

We’re Banana Beauty – the unapologetic make-up movement born in Berlin. Our mission? To create high-impact make-up, charged in Berlin — made for those who wear their freedom on their face. We believe that bold Make Up means more fun. 

The Role

We’re looking for a Community & CRM Manager who turns followers into fans and customers into a movement. You’ll be the voice between Banana Beauty and our community – building loyalty, driving engagement, and turning data into real relationships. This role is where communication meets connection: from CRM automation to creator DMs, from reviews to loyalty flows. You’ll sit at the heart of our Activation Team — working closely with Campaign, Content, and Brand Experience to make Banana Beauty the most loved Berlin-born make-up brand.

• Build and execute CRM strategies (email, WhatsApp, loyalty) that drive retention and engagement.
• Develop automated customer journeys and segmentation for new launches, sales, and product storytelling.
• Manage community engagement across channels – from DMs to reviews to advocacy programs.
• Analyze consumer data and feedback to uncover insights that power campaigns and launches.
• Partner with the Brand Experience Manager to connect online and offline communities through events and activations.
• Collaborate with the Sr. Brand Campaign Manager to integrate CRM learnings into content and creative briefs.
• Monitor performance metrics and continuously optimize communication flows.
• Report on community sentiment, retention KPIs, and actionable consumer insights.

• 3–5 years of experience in CRM, community, or retention marketing, ideally in beauty, lifestyle, or D2C.
• You bring a growth mindset, see opportunities where others see obstacles, and move fast to make things happen.
• You’re both data-driven and emotionally intelligent: you can read dashboards and people.
• Experience with Klaviyo, Meta Business Suite, or WhatsApp Business tools is a plus.
• Skilled in writing and storytelling with a natural sense for tone and timing.
• Passionate about community, culture, and making beauty more human.
• Fluent in English and German ( Italian and/ or French a plus).
• Based in Berlin (this is an on-site role — we build culture together, not over Zoom).

• Join a Berlin-born make-up movement that’s redefining what beauty means.
• Work in a small, creative, high-energy team where ideas turn into action fast.
• Have real impact: your campaigns will be seen, felt, and shared across Europe.
• Be part of a brand that values expression over perfection and connection over clicks.

Ready to build a beauty community that moves culture?
 Apply now and be part of the Banana Beauty uprising.