Expert Creative Copywriting (f/m/x)

Are you ready to set the creative tone for some of Europe’s fastest-growing automotive brands? AUTO1 Group is seeking a hands-on and visionary Expert Creative Copywriting (f/m/x) to shape how millions across Europe experience and engage with Autohero and wirkaufendeinauto.de. In this role, you’ll be responsible for large-scale TVC and OLV campaigns across Europe, create breakthrough advertising concepts and shape the next step forward for all AUTO1 brands.

We're looking for a creative mind, who thrives on transforming strategy into creativity, who loves operational excellence – across every customer touchpoint and digital platform, powered by people and AI.

What we offer

• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

• Develop and implement big creative that drive measurable brand growth
• Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines
• Contribute at every stage of the customer journey: from TVC and OLV storyboards to social, print, UGC, and OOH, website, app, POS, CRM, customer support, ensuring on-brand messaging at every stage of the customer journey
• Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently – scaling the creative impact of the team

• 5+ years’ experience in creative concept, copy- and screenwriting for consumer-facing brands with a proven track record of developing high-impact advertising concepts and messages
• Experience translating brand strategy and insights into clear, actionable frameworks, playbooks, and tone-of-voice guidelines
• Strategic mindset with a knack for operational excellence – comfortable making decisions, prioritizing projects, and driving process improvement
• Excellent communication, collaboration, and stakeholder management skills; ability to inspire and challenge both internal and external partners
• Native-level or fluent English; German or other European languages a plus

Why AUTO1 Group?

• Shape the perceptions of some of Europe’s fastest-growing automotive brands
• Lead transformation with real business impact – shaping brand narratives that move millions
• Thrive in a collaborative, ambitious, and continuously evolving environment
• Be at the forefront of creative and AI-driven brand communication in Europe’s most innovative automotive retail group

Ready to set a new bar for automotive brand storytelling? Apply now and let’s drive the future of AUTO1 Group together.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.