Growth & Conversion Marketing Manager

Help grow a safer, cleaner, healthier future for everyone, every day.

Alicat Scientific Europe is looking for a Growth & Conversion Marketing Manager to build and scale a high-performance B2B growth engine. This role goes beyond traditional marketing and focuses on owning, optimizing, and scaling the full commercial funnel—from first touch to closed deal.

The position is highly analytical, experimental, and impact-driven, with direct influence on revenue, conversion efficiency, and commercial strategy. You will work closely with the General Manager Europe and collaborate internationally with the US headquarters.

Key Responsibilities

Funnel Ownership & Growth Engine

• Own the full commercial funnel: Traffic → MQL → SQL → Opportunity → Win

• Design, build, and scale a predictable pipeline through data-driven growth initiatives

• Implement and optimize lead scoring, automation, and nurturing flows in HubSpot

• Continuously improve funnel performance through structured experimentation

Conversion Rate Optimization & Experimentation

• Lead CRO initiatives across landing pages, campaigns, and lead flows

• Set up and analyze A/B tests and experiments

• Translate insights into scalable improvements and repeatable growth patterns

Campaigns & Performance Marketing

• Plan, execute, and optimize campaigns across LinkedIn Ads and Google Ads

• Build a consistent rhythm of campaigns, experiments, and performance analysis

• Target new OEM and industrial segments to drive qualified demand

Data, Analytics & Reporting

• Build dashboards and performance reports using HubSpot and BI tools (e.g. Power BI)

• Analyze funnel metrics, conversion rates, and ROI

• Use insights to guide commercial and marketing decisions

Expected Impact (First 12 Months)

• +50% increase in MQLs from new OEM target segments

• +50% improvement in MQL → SQL conversion

• +30% improvement in SQL → Opportunity conversion

• Mature lead scoring and marketing automation in HubSpot

• Established experimentation and optimization cadence

• Clear, measurable impact on revenue and growth speed

Required Qualifications (Must-Haves)

• Bachelor’s or Master’s degree in:

  • Marketing Management

  • Commercial Economics

  • Marketing Analytics

  • or a related, data-driven field

• 2–5 years of experience in B2B growth, demand generation, or performance marketing

• Strong knowledge of HubSpot Marketing Hub, including workflows and automation

• Hands-on experience with CRO, A/B testing, and landing page optimization

• Experience managing LinkedIn Ads and Google Ads

• Comfortable working with Power BI or similar BI tools

• Strong analytical mindset with a structured experimentation approach

• Affinity with technology, industrial, or high-tech products

• Strong written and verbal English skills are required (at least C1 level)

Nice-to-Have Experience

• Background in B2B hardware, SaaS, or industrial marketing

• Knowledge of growth loops, lead scoring frameworks, and automation models

• Fluency in another European language (German, French, Italian, Spanish)

Why Join Alicat Scientific Europe

• Build the European growth foundation, not just run campaigns

• Full ownership of funnel strategy, tooling, and experimentation

• High autonomy in a data-driven, impact-focused environment

• Work with advanced, meaningful high-tech products

• Direct collaboration with European leadership

• Exposure to fast-growing industries (hydrogen, biotech, energy, semiconductors)

• International collaboration with US headquarters

What Alicat Offers

• Competitive salary with pension plan and company bonus

• Flexible working hours and hybrid work setup

• 25 vacation days per year

• Strong focus on outcomes, not micromanagement

• Personal development plan tailored to your growth

• Regular team-building activities

• eBIKE plan (tax-free bike purchase via bonus)

• Inclusive, informal, and principle-driven company culture

About Alicat Scientific

Alicat Scientific has been designing and manufacturing precision mass flow and pressure instruments since 1991. Their products support cutting-edge applications such as hydrogen fuel cells, space exploration, medical oxygen delivery, and advanced research labs. The company values impact over hierarchy and fosters a diverse, inclusive workplace.

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