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Manager, Strategy (Social Media Focus)

Pulse Advertising
Full-time
On-site
Berlin, Berlin, Germany
Operations & Professional Services
Short title
Build creative social media concepts
Introduction

We're looking for a Mid-Level Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable impact. You'll blend social-first thinking with AI-assisted insights to craft campaigns that resonate across creator ecosystems and social channels. You'll own strategy development end-to-end, collaborate cross-functionally, and present confidently to clients. You can lead strategic workstreams independently, mentor junior strategists, and hold your own in client rooms. 

Why join us: You'll work on ambitious brands with freedom to experiment, access to best-in-class tools and data, and a team that values curiosity, rigour, and craft. We iterate fast, co-create across disciplines, and invest in your growth.

Your tasks
  • You design social-first strategies using organic content, creator partnerships, and paid amplification to achieve client objectives
  • You leverage AI tools and social listening (Pulsar, GWI, Primetag) to uncover cultural moments, audience insights, and strategic opportunities
  • You translate data into compelling narratives that guide creative development, influencer briefs, and integrated campaign planning
  • You define success metrics and optimize strategies based on performance analysis
  • You present strategic recommendations and campaign reviews to clients with clarity and commercial awareness

Your skills
  • You have 3+ years in social media strategy within a digital or social-first agency, with deep fluency in platform ecosystems (TikTok, Instagram, YouTube, Twitch) and creator dynamics
  • You use social listening tools (Pulsar, GWI) to uncover strategic opportunities and connect cultural, platform, and audience insights into actionable strategies
  • You communicate clearly and confidently, with strong presentation skills and experience briefing cross-functional teams and clients
  • You are fluent in English and German; additional languages (French, Italian, Spanish) are highly valued
  • You ideally have experience with AI tools for trend forecasting, direct creator collaboration, or paid social mechanics

Our Benefits
  • Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations

  • We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops

  • We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes

  • Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week

  • Keep your commute to a minimum: you’ll find all our offices right in the city centre

  • For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

Your application
Ready to turn insight into impact?
If you’re excited to shape the next wave of social strategy—with smart ideas, cultural relevance, and data to back it up—we’d love to hear from you.
Apply now and let’s make social work smarter, louder, and more human.
About us
We make advertising meaningful.
 

Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!


As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.