Marketing Communications Specialist

About Wolters Kluwer / Legal Software

As a global provider of expert information, software and services, Wolters Kluwer makes professionals work better and solve complex problems with confidence in an ever-changing world.  Every day, our customers face decisive moments that impact the lives of millions of people and shape tomorrow’s society.

The Legal Software business unit, part of Legal & Regulatory division, commits to ‘deliver deep impact when it matters most’ by supplying lawyers and legal professionals across Europe with innovative workflow solutions. Today, more than 150,000 legal professionals use our software daily to improve their efficiency and performance, reduce risk, and make critical decisions.

We work side-by-side with our customers to continuously improve our software solutions, as a trusted partner. Through this focus on innovation and customer success, we have become a leading legal tech provider in Europe in just a few years.

With a highly diverse team of more than 350 employees across Europe, we strive to create an inclusive culture where our talented employees are our greatest strength. We like inspiring each other, encouraging each other, and working closely together across borders, and have a true entrepreneurial spirit.  

We believe that with the right people, processes, and technology you can create a path to excellence and turn the ordinary into the extraordinary.

We’re currently looking for a creative and talented Marketing Specialist to support the Wolters Kluwer Legal Software France Marketing Team in Bois-Colombes.  

In this role, you will engage in diverse marketing activities, gaining exposure to various facets of our marketing operations, and contributing to projects that drive the growth of our software business. You will have the opportunity to work with international colleagues to launch awareness and lead generation campaigns for legal professionals working in law firms and legal departments. This role is an exceptional opportunity to build foundational skills in marketing while supporting essential functions. 
  

Responsibilities: 

• Assist in the implementation of digital marketing campaigns across various channels, including the production of landing pages, emails, webinars, etc..  
• Assist with search engine optimization (SEO) tasks such as keyword research.  
• Support social media activities, including the creation and scheduling of paid & organic content for social media platforms together with an external agency 
• Assist in organizing events & webinars, including technical and logistical arrangements  
  Support the coordination of marketing collateral and materials.  
• Collaborate with team members to ensure the delivery of timely marketing materials that are aligned with brand guidelines  
• Assist with basic data entry and maintenance of data in our CRM 
• Aid in the preparation of reports and presentations.  
• Assist in collecting data and feedback for post-campaign analysis. 
• Assist in maintaining documentation & schedules related to campaigns & projects  
• Attend team meetings and take notes to assist with project follow-ups. 

Job Qualifications: 

• Master's degree in Marketing, Business or related field. 
• A perfect command of English and French is required. Any other language (Spanish, Italian, Dutch, German) is a plus. 
• Some experience in digital marketing campaigns and channels (web, SEO, email, social) and a good understanding of marketing principles, practices and technologies (Eloqua, Salesforce, Google Analytics, Sprout)  
• Basic Data Handling: Ability to manage and input data accurately.  
• Organizational Skills: Ability to manage time, prioritize tasks and documentation efficiently.  
• Team Collaboration: Capability to work well within a team setting.  
• Analytical Skills: Ability to monitor and report on basic digital marketing metrics. 
• Research Aptitude: Basic skills in conducting preliminary research and gathering information 
• Microsoft Office Suite: Proficiency in using basic functions of programs like Word, Excel, and PowerPoint.  

Location: Bois-Colombes (Paris area) - hybrid