Product Marketing Director – Equipment, Robotics & Digital Solutions (Europe)
ESABJob Description:
Product Marketing Director – Equipment, Robotics & Digital Solutions (Europe)
Location: Europe
Reports to: President Europe
We are looking for an experienced Product Marketing Director to lead ESAB’s Equipment, Robotics & Digital Solutions strategy across Europe. This role will drive product marketing excellence, support commercial growth, and oversee our European Aftermarket organization.
About ESAB:
Founded in 1904 with the invention of the first welding electrode, ESAB has shaped welding and fabrication for more than a century. Today, with ~9,000 associates in 47 countries, we deliver leading solutions in welding, cutting, automation, robotics, and gas control.
Guided by our purpose — Shaping the world we imagine — we continue to innovate and grow through our ESAB Business Excellence (EBX) model.
Key responsibilities:
Strategic & Commercial Leadership
- Develop and execute European strategies for equipment, robotics, and digital solutions.
- Lead go-to-market plans and product launches.
- Drive competitive positioning, portfolio growth, and commercial performance.
- Provide sales teams with tools, training, and insights to accelerate growth.
Aftermarket & Service Management
- Lead the European Aftermarket organization (incl. ARC network).
- Improve customer satisfaction through service quality, spare parts efficiency, and technical support.
- Standardize service protocols and enhance first-time fix rates.
Cross-Functional Collaboration
- Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom.
- Manage escalations and support customer-facing initiatives, trade shows, and distributor events.
Team Leadership
- Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers.
- Build a collaborative, high-performance, customer-focused culture.
Your profile:
- Bachelor’s degree in Engineering, Business, Marketing, or related field (Master’s/MBA preferred).
- 10+ years’ experience in product marketing, commercial leadership, or business development in industrial equipment, automation, or welding.
- Strong experience in cross-functional leadership and aftermarket operations.
- Familiarity with robotics, digital platforms, and automation.
- Fluent English; additional European languages are an advantage.
- Willingness to travel approx. 30–40% across Europe.
Why ESAB?
- Strategic European leadership role
- High-impact position with visibility across the organization
- Hybrid/remote work options depending on location
- Learning & development through LinkedIn Learning and EBX
- Inclusive, collaborative, and growth-oriented culture
- Global career development opportunities
Ready to make an impact? Join ESAB and help shape the future of equipment, robotics, and digital solutions across Europe.