Website Content Specialist

Overview

Yugo is the first global student housing brand and operator created to address the needs of students and support them through university life and beyond. With a footprint in 14 countries, 280+ properties and 160,000 student beds our promise is simple: ‘Live Your Best Life’. It’s our global commitment and offering to helping students flourish: personally, professionally, and socially, through the place that they live.  

We do this through three pillars:  

YuPro – Equipping students with careers skills, networks, and opportunities.  

YuGrow – Supporting personal development, wellbeing, and self-discovery.  

YugoEco – Connecting students to something bigger, through sustainability and social impact.  

Because learning well and living well are inseparable. And when you put students first, really first, you create an environment where students thrive, not only build occupancy, but a lifelong brand affinity that travels with students beyond graduation. 

In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls (“VCARB”) Formula One™ Team, providing students unparalleled access to unique opportunities and experiences worldwide. 

At Yugo, we connect students to amazing spaces around the world. The Website Content Specialist plays a hands-on role in bringing this vision to life online, ensuring city, country, and brand content is engaging, accurate, and SEO-optimised across all markets. Working closely with the Website Content Lead, Website Product team, and regional marketing teams, you’ll deliver high-quality content that drives discoverability, supports campaigns, and enhances the student experience.

You’ll be the executor of on-site storytelling, turning strategy into action across blogs, brand pages, and global website content. From content publishing and audits to SEO optimisation and creative campaign support, you’ll ensure our websites remain user-focused, consistent, and impactful.

Key Responsibilities

• Assist in managing end-to-end content operations across Yugo’s global websites, including country, city, brand pages, blogs, and campaign microsites.
• Ensure content is accurate, engaging, and aligned with brand guidelines, local market requirements, and global SEO strategy.
• Assist in planning and delivering creative content initiatives across markets, supporting campaigns, seasonal updates, and brand storytelling.
• Implement global content templates, modules, and components to maintain consistency and efficiency across markets.
• Optimise content for search engines (SEO), including keyword alignment, metadata, structured data, and discoverability, while collaborating with the Content Lead for strategy alignment.
• Support content performance analysis using GA4, Microsoft Clarity, Hotjar, and Semrush, providing insights and recommendations to improve engagement, discoverability, and conversion.
• Assist in global content audits, reviewing accuracy, localisation, and SEO compliance, and producing actionable recommendations for stakeholders.
• Collaborate closely with marketing, regional teams, and the Website Product team to ensure content initiatives are implemented correctly and aligned with global priorities.
• Maintain documentation for content processes, templates, and publishing standards to support knowledge sharing and efficient workflows.
• Contribute ideas and creative suggestions to enhance the website’s storytelling, engagement, and brand presence globally.
• Work collaboratively with external digital agencies to help improve Yugo’s organic SEO performance.

Key Skills & Capabilities

Content & CMS Expertise

• Strong hands-on experience managing content for multi-market websites (blogs, city/country pages, brand pages)
• Practical knowledge of SEO best practices (keywords, metadata, structured data, link strategy) and ability to implement recommendations.
• Experience in crafting compelling, user-focused, and conversion-oriented content.
• Ability to adapt content for different markets, languages, and cultural contexts while maintaining brand consistency.

Creative & Editorial

• Strong copywriting, storytelling, and editorial skills, with attention to tone, style, and brand voice.
• Ability to conceptualise and execute content campaigns or creative initiatives across multiple digital channels.
• Comfortable balancing creative quality with engagement and performance metrics.

Analytical & Performance Focused

• Experience using analytics and content performance tools (GA4, Microsoft Clarity, Hotjar, Semrush) to track engagement, conversions, and SEO performance.
• Ability to translate insights into content optimisations and improvements.

Collaboration & Project Delivery

• Strong collaboration skills with regional marketing, product, and creative teams.
• Comfortable working across multiple markets and managing multiple priorities simultaneously.
• Experience supporting content QA, publishing, and approval processes.
• Process & Governance

Innovation & Continuous Improvement

• Proactive in generating ideas for new content formats, blog series, or page types to enhance the student experience.
• Keeps up to date with content trends, SEO, and creative best practices, bringing recommendations to improve global content strategy.

Experience and Knowledge 

Essential:

• 2–4 years’ experience managing content for global or multi-market websites, including blogs, city/country pages, and brand pages.
• Strong copywriting, storytelling, and editorial skills.
• Hands-on experience with CMS platforms and content publishing workflows.
• Solid understanding of SEO, metadata, and content discoverability.
• Experience using analytics tools to measure and optimise content performance.
• Collaborative and able to work with cross-functional teams across multiple markets.
• Organised, proactive, and detail-oriented with a focus on delivering quality content on time.

Bonus:

• Ability to speak, read or write in either of the following languages: Spanish, French, German or Italian.
• Experience in student housing, hospitality, or global B2C websites.
• Familiarity with HTML/CSS.
• Experience with workflow/project tools like Asana, Jira, or Microsoft Planners.